Want to get hands on experience working on a case study with 2 PR Pros
that work for an innovative company? Interested in coming to a PRSSA
meeting that is unlike any of the other meetings before?
Geno Church and Spike Jones will be coming from Brains on Fire to lead a workshop using a real example with one of their clients, Fiskars. They
will also be presenting and helping us work through a case study to give
us practical knowledge that you can use in future PR endeavors. We got a
big room, so let’s fill it up!
When: February 24 at 7:00 pm
Where: McAdams 119
Attire: Business Casual
Cost: Free for members, $2 for non-PRSSA members
Here are the entertaining bios from the Brains on Fire website of the two
speakers:
Spike Jones was born in Dallas, Texas. Not that you should care, since
Spike will never ask you where you’re from, either. After graduating from the “I can’t dance” cult of Baylor University with degrees in
Environmental Studies and Journalism (read: tree-hugging hippie writer), he explored these United States and finally settled at a place they call the Brains on Fire back in the Year of the Golden Dragon (2000).
Spike (Spike to his friends) began here as a storyteller and now handles
new business rock-kicking-over initiatives and contributes strategic input for companies including BMW, Rawlings Sporting Goods, Dagger Kayaks, Fiskars Brands, Yakima, Perception Kayaks, Best Buy and Rage Against the Haze (South Carolina’s youth-led anti-tobacco
movement). Spike sits on the Board of Directors for the Word
of Mouth Marketing Association (WOMMA) and preaches what Brains on Fire practices at speaking gigs, including various private events (Michelin, Biltmore Estates, Susan G. Komen Foundation), the National Society of Collegiate Scholars, the Public Relations Society of America and the Association of National Advertisers’ Senior Think Tank
Committee. Labeled “one to watch” from an anonymous answerer to our Net Promoter Survey, Spike is smart, good looking, athletic, persuasive and a rock star inside his own head. He also never passes up a chance to write his own bio.
Geno Church is a quoted, sought-after and stalked thought leader in
uncovering the DNA of sustainable word of mouth movements and building them from the ground, up. Seriously. Addys. Wommies. Forrester Groundswell Awards. A gold EFFIE, even.
Companies and organizations Geno’s loved on include Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, National Family Partnership, Charleston Parks Conservancy, the US Office of National Drug Control Policy, Ronald McDonald Children’s Charities and Rage Against the Haze (South Carolina’s youth led anti-tobacco movement). He contributes to the top-ish-ranked Brains on Fire blog Brains on Fire Blog, speaks at events nationally and abroad (we almost lost him in South Africa last year – three times) including gigs with the Word of Mouth Marketing Association, the Public Relations Society of America, American Marketing Association, the New Comm Research Communications Forum, and the What Teens Want 2008 Conference. He is widely quoted in blogs and traditional print on a regular basis. Geno’s Southern, approachable and probably one
of the nicest guys you’ll ever meet. No kidding.
Posted by clemsonprssa 
Posted by Lauren Patterson 
