Do’s and Don’ts of Social Media Marketing


DO maintain your accounts. Update daily, if possible. (But DON’T update so much that your posts become white noise.)



DO share articles, videos, and blog posts that people in your target industry, or at your target organization(s), will find useful.

DO promote yourself. Share your accomplishments, articles you’ve written, professional challenges you’ve overcome, etc. (But DON’T come across as a braggart. It’s a fine line.)

DO engage your peers, both current and future. Ask and answer questions, join conversations and groups, comment on others’ updates, retweet, etc.

DO remember whom you are “talking” to. On Facebook, for example, you are sharing information with everyone that you have added as a friend. On Twitter you are sharing information with everyone… period. Twitter is a public network.

DO check – and be sure you completely understand – privacy settings.

DO present yourself with consistency. “Ensure your LinkedIn profile, Twitter bio and Facebook page show the same job histories and expertise,” said Nicholas E. Kinports of innovation agency Maddock Douglas. “Cross-check against your printed resume and personal [business] card[s] – do all materials tell the same story?”
Career Advice from TheLadders

DO “network in fertile soil,” said Dale Kramer Cohen, co-founder of IvyLife, a business networking community for Ivy League-affiliated professionals. That is, make sure you are interacting in trusted communities.

DON’T share too much information (TMI), especially information of a personal nature.

DON’T neglect to proofread your social media posts as carefully as you would your resume. “Just as it is important to have a resume free of errors, the same is true of any public writing that an employer may see,” said Chris Laggini, vice-president of human resources for DLT Solutions, a value-added reseller of IT products and services. “Do your wall posts on Facebook consistently have spelling errors? The recruiter may see that as carelessness or illiteracy.”

DON’T forget that people may have a different sense of humor.

Resume Tips

These tips from PRSSA are very useful when creating your resume. Tailoring your resume to each position you apply for may seem like a daunting task. The following tips will help you stay at the top of the pile of applicants.


The first step in writing a resume is to make a list of everything that you have done that you feel is significant. Review what you have written and try to establish a pattern of interests. When you are gathering material for your resume, it is important to create a snapshot of your experience and interests. Try to pique the potential employer’s and not bog your resume down with details. Employers only spend approximately 15-30 seconds looking at a resume for the first time.

Many companies are now scanning resumes into their own database, so it is important to keep it simple.

A good resume:

• Is limited to one page
• Includes bullets
• Leaves ample white space
• Consolidates wording
• Includes limited italics, script and underlining
• Does not use graphics and shading
• Is free of typos, grammatical errors and personal data
• Has an easy to understand chronology
• Has correct spelling and is written professionally
• Includes action words

Along with effective organization, appearance can make or break your resume. When creating a super resume, keep these points in mind:
• Fonts. Whether you e-mail, fax, or mail your resume to prospective employers, you should try to keep your font plain and easy to read. And select a reasonable size–anywhere between 9 and 12 points should be acceptable. We suggest using a sans serif font like Arial or Verdana, not Times New Roman. These will come out much clearer in faxes.
• Formatting. Just because you have Microsoft Word and all of its formatting capabilities, your resume doesn’t have to look like a Caribbean vacation brochure. Myriad fonts, colors, and graphic embellishments don’t really help, so use minimal and purposeful formatting. Simple bullets will best separate your duties and skills; use bolding and italics sparingly. Formatting should highlight your accomplishments, not draw attention away from them. Less, in this case, is definitely more.
• Paper. Even if you don’t snail-mail your resume to employers, you should have hard copies on hand to bring to interviews. These copies should be on tasteful resume-quality paper. White, off-white, cream, and gray are the easiest to read. Just like your socks, your cover letters, mailing envelopes, and resumes should all match.

Guest Speaker: Herb Tyler

In February, we had the honor of having Herb Tyler, Owner of Chick-fil-A Clemson and Seneca, come talk to us about brand management and marketing strategies. Herb is a Clemson graduate who is very grateful to have the career he has today. Herb is owner of two local Chick-fil-A restaurants. Herb always had a plan, but he never expected he would end up being a Chick-fil-A owner. Herb’s advice to PRSSA was to understand why you want to do that career. Herb’s “why” was to develop great leaders that just happen to run restaurants. Understand the purpose of your job because it will make your experience that much more meaningful. The four most important pieces of advice from Herb for each of us included: Stay motivated, Take Initiative, Add Value, and Be a Team Player. As for marketing strategies, Herb said that Chick-fil-A’s strategy is people. Customer service trumps everything else. Herb also said it is important to learn and understand how to use social media because that will make you stand out from your competitors.

Guest Speaker: Casey Lipscomb

Casey grew up in Spartanburg, SC. She earned a Bachelors degree in Psychology, with a minor in Communications and Advertising from Clemson University in 2003. While at Clemson, Casey became a very involved member of Kappa Delta Sorority and was hired to travel as a consultant for the national organization upon graduation. It was through KΔ that she found her love for marketing and communications. Casey worked for the American Red Cross for 2 years in Fundraising and Events.

Casey has been with Clarity since 2007 and handles all of the marketing, communications and fundraising for the center. She also coordinates all of the grant writing and the public relations as well as the special events.

Clarity, the Speech, Hearing, and Learning Center is a not-for-profit agency, serving children and adults for more than 60 years. Clarity provides speech & language, learning & psychology, hearing & audiology assessment and treatment. All professional services are provided by staff of university trained, licensed and/or certified professionals.

Casey discussed working for a non-profit agency and how to get involved with the community through internships and service. Casey stressed the importance of having internships (paid or unpaid) while attending school. Casey also discussed how to land a job after graduation despite the current job market.

Hawken Brackett

Hello Clemson PRSSA!


Do you ever feel like this?

Don’t worry, we do too.

That’s why we are looking forward to our next meeting, tomorrow, Jan. 24  at 7 p.m. in Daniel 411.

Hawken Brackett will be coming from the Michelin Career Center to hold a workshop on how to to get a job.

Bring your resumes, cover letters, interview skills and computers tomorrow because we’ll be working on them!

Brainstorm your questions and come ready for answers.

See you all tomorrow!


Taryn Scher



For those of you who missed the meeting last night, don’t worry, we’ve got you!

After listening to Taryn’s great insight, we put together a list of her best advice.

Taryn’s Top Ten

1. Dressing properly for an interview is crucial- Research your prospective employer’s clients. Are they creative? Are they investment bankers? Dress according to their clients. If they’re creative, wearing a suit is most likely not the best choice, in fact, some people will count you out for wearing a boring old suit. On the other hand, if you’re interviewing with a company who works with investment bankers, break out that suit.

2. Create your own personal brand- Decide who you are and what you want to convey to the industry. Your personal branding will make you stand out.
For Taryn, everything she has is pink and sparkly. That’s her thing. Find yours and be consistent with it.

3. Treat the media like a new girlfriend or boyfriend- Answer every phone call, immediately. Drop everything you are doing to talk to them. If they want something done, do it, quickly. It doesn’t matter how it gets done, or what they want, just make it happen. Your success directly depends on them.

4. Learn to write like a journalist- You should always pitch something to a journalist that they would print exactly as you’ve written it. It goes back to number 3, make their lives easier.

5. You MUST stay connected with the industry- You should constantly be plugged into trends in the PR world. Know what’s happening, know every media outlet, know the new and know the old. The hardest part about PR is the rules change, and they change fast. Don’t get left behind because you don’t know what’s going on.

6. ALWAYS follow up- Taryn says 90% of the time she will only get a response after she’s followed up. It’s critical to make sure you are being heard and seen. Oh, and hand write thank you notes to as many people as you can, it goes a long way.

7. Under promise and over deliver- Know what you can realistically do for a client in your head, then drop whatever you tell them a little lower. Don’t sell yourself short, but by promising less and then delivering much more, you’re setting yourself up to really impress your client.

8. Ask for help- You never know where asking for help can lead you. It could be a chance to meet and network with new people or a chance to learn. Don’t ever be afraid to ask people to help you.

9. Volunteering for the right cause- We all know volunteering our time and energy is important, but just don’t volunteer for the sake of volunteering. Don’t volunteer for a cause only to say you support that cause. Know your talents and abilities and Volunteer where you KNOW they can make an impact.

10. Don’t get discouraged by “NO”- PR is an industry notorious for liking the word no. Don’t let this discourage you. Keep going, someone will eventually say yes. Applying for jobs? Keep in mind it will be hard and you will hear no, but once you land your first job you’ll be set for the rest of your life.

Taryn Scher

I know everyone’s excited for our next meeting, tomorrow, Nov. 15 at 7 p.m. in Daniel 216.

Our speaker will be Taryn Scher from Greenville, S.C. Here’s some background information on Taryn for you to know before you meet her.

Taryn Scher graduated from University of Maryland with a BA in Journalism
and moved to NYC with big aspirations. She landed her first PR job by
accident at a luxury fashion house on 5th Avenue in Manhattan and learned
the necessary tools to succeed in the industry. Upon moving to South
Carolina in 2007, Taryn started TK PR, and quickly enlisted clients from
coast to coast in the luxury lifestyle genre including beauty, fashion,
food, wine, travel and more.

Taryn’s clients have received print and television features in US Airways
Magazine, The Wall Street Journal, NBC Nightly News with Brian Williams,
NPR, Fox Business News, O the Oprah Magazine, The Doctors, Men’s Journal,
Real Simple, Time Magazine, People StyleWatch, Redbook and many others.

In addition to running her own PR business, Taryn is a regular on WSPA’s
Your Carolina morning show where she serves as a shopping expert and on
WYFF where she hosts a monthly segment called “Schering Secrets”. She also
serves as a fashion editor for TOWN Magazine. Taryn was recently named
South Carolina’s 2011 Small Business Administration Young Entrepreneur of
the Year.

Hope to see you all there!